This is a subject I'm really interested in at the moment, as both a marketing and a fashion student. I'm actually 3/4 of the way through the book "TheTipping Point" (by Malcolm Gladwell) that is mentioned in the film, and I definitely recommend it!
INFLUENCERS FULL VERSION from R+I creative on Vimeo.
"INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment."
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